Februari 15, 2013
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Online Business from Scratch: Launch Your Own Seven-Figure Internet Business by Creating and Selling Information Online, by Matthew Paulson
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Review
"Matthew Paulson is the real deal. I've made millions using the same strategies that he outlines in Internet Business From Scratch, and this guide will give new and experienced internet entrepreneurs alike a roadmap for success and profit. The best part is that this model is incredibly sustainable - this will work today, tomorrow, and for years to come - unlike most strategies that most people teach. Had I been given this roadmap when I started my career, I would have avoided years of struggle and lost revenue. This is a must read for anyone who has something to share and wants to get paid for it."- Ryan Daniel Moran, Founder of Freedom Fastlane"If you dream of making a living online and escaping the nine-to-five, Online Business from Scratch will IGNITE your entrepreneurial journey by giving you a proven plan that actually works and by inspiring you to take massive action. Whether you're technologically illiterate or a geek, Online Business from Scratch can help turn your dream of owning an online business into reality."- John Lee Dumas, Host of Entrepreneur On Fire"With so much noise and bad information in the world of online business, it's refreshing to see proven and actionable advice from an entrepreneur that has actually done it. Online Business from Scratch offers a proven plan that will guide anyone who is willing to learn and put in consistent effort to build their own Internet business."- Jaime Masters, Eventual Millionaire"An online business requires no lease, no employees, and no daily commute. Here's a guide to take those advantages and open the door to your own unlimited income and the time freedom to enjoy it."- Dan Miller, Author and Coach"Matthew Paulson is not just another internet marketing guru. He's a guy that actually has built multiple six-figure and seven-figure online businesses from the ground up and is constantly pushing the envelope with new marketing techniques and creative monetization strategies. If you really want to build and grow an online business, start with Matthew's content."- Andrew Warner, Host of Mixergy"A highly detailed blueprint for any beginner looking to start an online business, written by someone who's done it many times."- Rob Walling, co-founder of Drip, co-host of MicroConf and Startups for the Rest of Us
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From the Author
In early 2014, I published my first non-fiction book which was titled 40 Rules for Internet Business Success. The purpose of the book was to teach the principles and strategies that I have used to build my online businesses. More than 10,000 copies of 40 Rules for Internet Business Success were sold and many people wrote me to tell me they were inspired to start their own Internet business as a result of the book. The book was a success in its own right and offers great insight into how I think about building businesses, but it was never designed to be a comprehensive guide for anyone looking to launch their own online business. You can learn a lot of great principles to apply in your business by reading 40 Rules for Internet Business Success, but you wouldn't be able to read the book and know everything that you need to know to launch your own online business. In 2015, I published Email Marketing Demystified, a book which teaches the email marketing strategies I use at MarketBeat, GoGo Photo Contest and USGolfTV. I published The Ten-Year Turnaround in 2016, which teaches readers how they can achieve financial freedom in ten years or less. I also published a collection of short-form business articles I've written in a book called Business Growth Day by Day in 2016. When pondering what my next book should be about, I decided to return to my core competency of launching and growing online businesses and create a step-by-step guide that anyone can follow to build their own online business. I wanted to create a book that was accessible to people that don't have a strong technical background so that literally anyone that with basic computer skills can launch their own online business. I also wanted the book to be comprehensive and cover every topic that an entrepreneur would need to know to grow their business to seven figures in annual revenue. I began outlining and writing in mid-2016 and the fruit of that labor is Online Business from Scratch.Â
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Product details
Paperback: 234 pages
Publisher: CreateSpace Independent Publishing Platform (December 21, 2016)
Language: English
ISBN-10: 1539737675
ISBN-13: 978-1539737674
Product Dimensions:
5.5 x 0.6 x 8.5 inches
Shipping Weight: 9.9 ounces (View shipping rates and policies)
Average Customer Review:
4.8 out of 5 stars
38 customer reviews
Amazon Best Sellers Rank:
#48,590 in Books (See Top 100 in Books)
I previously read the author's other book called The Ten Year Turnaround and while that one was well written, I definitely prefer books like this with step by step actionable information that I can get results from quickly and not just ten years from now. I also appreciate the fact that the author is not someone who has made his money only by teaching other people how to make money, but actually runs his own successful online business. That being said, I'd have liked to see more variety in examples of making money from online business rather than just the usual selling ads, e-books, content subscriptions, etc.If you are wondering about the strategies presented here are the names of the chapters:1. Selecting your Niche2. Choosing A Name for Your Business3. Launching Your Website4. Content Strategy and Content Marketing5. Additional Marketing Strategies6. Making Money with Advertising7. Making Money with Digital Products and Services8. Creating Systems and Building a Great Team9. Putting It All TogetherSo as you can see the first few chapters are pretty basic and I'd almost say superfluous since tutorials for all those things are easy to look up online for free. The last few chapters are where the actual content worth paying for are located since that is where he talks about the things that have directly made him money. Overall I'd say it's worth the price just for the content in the later chapters and if you are a complete beginner to online business then definitely pick up this book because it does a good job of structuring exactly what you need to do to get up and running.
This is THE book you need to read if you're looking to start an online business. I have been learning about building online businesses for a year and managed to get my first 3 clients and even then I learned a lot of new things from this book. There are 6 reasons why I believe this book is too good:1) Method: Matthew lays out step by step the process to start an online business. The book starts with a detailed guide on how to find a profitable idea and niche and then take it from there. The book is laid out very methodically giving you a bird's eye view of the process of starting an online business and then diving deep into each step.2) Action oriented: Unlike many books which dump a lot of information on you, this book ends each chapter with action steps you need to take before moving on to the next chapter. This is very practical and helps you get results.3) Tools and Scripts: The book gives you practical tools and scripts that you can use. For instance, there is a table you can use to jot down ideas for your business as well as criteria to rank them on so that you can find an idea for your business. The book also contains the exact e-mail Matthew uses to get interviewed on podcasts.4) Tactics: The book strikes a balance between giving you a wide variety of tactics that may suit your business and going in-depth into each one. As Matthew says in the book, he has an entire book on e-mail marketing but this book gives you enough to get your business up.5) Psychology: Being the experienced entrepreneur that he is, Matthew is able to anticipate psychological setbacks that may hold you back as you embark on this journey. He will caution you on them and offer advice on how to overcome it. For instance, as he says, when you launch your blog, your spouse and/or mom might be the only ones reading it for a while. This is normal and you need to be patient before you get traction.6) Strategy: The book gives you various strategies and ways to get visitors to your website and shows you how to decide which one is the best for you. This makes the book very comprehensive and complete.Matthew also cautions against trying to learn everything about everything before starting out - a mistake I am already guilty of. Hence, I have only read until chapter 5 for now and have learned a lot. I am looking forward to implementing what I've learned into my business and will definitely keep coming back to this book again and again!!
I purchased Matt Paulson's book as a beginner's guide, due to the good reviews that I read and the modest price for the Kindle version. I found Matt's book to be extremely practical, particularly in terms of how he laid out a discrete number of straight forward steps to get your online business off the ground. The steps were very basic and included great references and examples. What I particularly liked was the attitude that the biggest barrier to starting your own business is just 'getting started'. The process outlined by Matt makes it simple to get a running start. I subsequently purchased one of the books he recommends for further information -- Launch, by Jeff Walker. Walker's book is an absolutely excellent extension of some concepts covered in Matt Paulson's book. Whereas Matt Paulson book does a very good job of covering specific technical tactics, Launch provides a grounding in some strategic concepts that can help build your business more quickly, and amplify sales results. Together these two books provide a wealth of information. I look forward to now giving these tactics and strategies a try, in my first foray into building a business online. I like them so much that I bought a copy of each book for my son and my brother. If I don't get rich on the internet maybe they will - then they can support me in my old age.
I have read a number of books on starting businesses and creating cash flow. Matt does a good job in providing information that is helpful.
This book accumulates in one place the necessary information a new entrepreneur needs for starting a business. This book is a must have for getting started. I am grateful for Matthew's willingness to share his wisdom, experience, and connections with his readers.
Current, concise, and easy to follow. Paulson does a phenomenal job of demystifying the world of online entrepreneurship. It's not full of lofty promises or pie-in-the-sky dreaming or prodding to buy another of his books or upselling. Just clear and actionable advice. Loved it.
Even if you've already gotten started like me with a good online business, there were so many resources and information in this book that I couldn't stop taking notes and executing right away. It's great when an author puts all the stuff in their heads on paper and shares generously, that's what I call VALUE.
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