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Play It Loud: An Epic History of the Style, Sound, and Revolution of the Electric Guitar
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Review
“Every guitar player will want to read this book twice. And even the casual music fan will find a thrilling narrative that weaves together cultural history, musical history, race, politics, business case studies, advertising and technological discovery. It could serve just as easily as a text on entrepreneurship and corporate R&D in the 20th century as it could a weekend vacation read.”—Daniel Levitin, Wall Street Journal“A lively and fascinating history….You're going to want to keep your tablet or phone nearby as you read it, because you'll be absolutely compelled to find and listen to the signature songs and riffs referenced throughout the volume. The authors do a great job of introducing just enough technical information to make their points, while keeping explanations clear enough so that those of a nontechnical bent—like this reviewer—can follow them. Tolinski and Di Perna have produced a book that lives up to the urgent, innovative, all-encompassing spirit of its subject.”—Minneapolis Star-Tribune"More than the story of an iconic instrument, Play It Loud is a cultural history, calling up the tastes, styles and fads, the economics and even the geopolitics of 90 years of music-making.”—Dallas Morning News“A brief tour of rock history, led by the instrument most associated with that screaming, swaggering genre….Getting to know the instruments behind the music you love is a worthwhile endeavor. Better still is getting to know the people behind those instruments, and Play It Louddoes a good job of cracking the legend of Les Paul to reveal the mad scientists, itinerant tinkerers and passionate musicians behind the development and evolution of the electric guitar.”—Fredericksburg Free Lance-Star“Fast, fun and informative, this book delivers lots of quick bits on your favorite hits—just like a good 45 used to.”—Houston Press“The electric guitar—from the Resonator of the 1920s and Charlie Christian’s jazz playing in the 1930s, through Les Paul and the heyday of Jimi Hendrix and Jimmy Page—unfolds in the pages of Play It Loud. The book... tells its story through both technical developments and the inventors and musicians who made it all happen.”—Salon “The definitive book about the history and business of the electric guitar.” —Forbes.com“The authors... bring freshness to chestnuts through technical nuggets aplenty.... The electric guitar changed the world, and Tolinski and di Perna impressively reveal its epic story.” —Kirkus Reviews (starred review)“Providing a holistic overview packed with contextual insights, music journalists Tolinksi and di Perna skillfully pinpoint the watershed innovations and key musicians who turned a novelty into a mainstay of popular music…An engaging introduction to a fun topic with broad appeal.”—Library Journal (starred review) “A comprehensive history of the electric guitar, tracing its roots in George Beauchamp’s experiments in search of a way to amplify a guitar’s vibrations... The authors engagingly explore the importance of amplifiers on artists’ sounds, particularly the Vox amps used by the Beatles and Jimi Hendrix’s manipulation of feedback.” —Publisher’s Weekly“Play it Loud is a dynamic history of the electric guitar, but more important, it’s about the artists who painted the universal tones, colors, textures, and movements on the world canvas, through their fingertips, into a consciousness revolution to our hearts and minds. Brad and Alan get inside the note of the political and cultural significance of the guitar.” —from the foreword by Carlos Santana, Grammy Award–winning artist and Rock and Roll Hall of Fame inductee“Play It Loud is a fascinating, elegantly written, page-turning account of how a musical weakness—the guitar’s inherently low volume—led to the development of the instrument that transformed contemporary music and culture: the electric guitar. It’s all here—the history, the science, the musicians, and of course, the stringed beauties and the sounds they helped create. An essential addition to any serious guitarist’s library.” —Jonathan Kellerman, New York Times bestselling author of The Murderer’s Daughter“It’s all here: everything knowable now becomes known about the plugged-in ax that changed the world. A comprehensive history of the electric guitar in cultural context is something long wanted, awaited and needed. At long last, it has arrived.” —Billy Gibbons, ZZ Top guitarist/vocalist and Rock and Roll Hall Of Fame inductee“Brad Tolinski and Alan di Perna's Play It Loud is a marvelous survey of how the electric guitar has rocked its way into the hearts and minds of millions of music lovers. This is a rich trove of unforgettable anecdotes and vignettes. Highly recommended!” —Douglas Brinkley, New York Times bestselling author of Rightful Heritage
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About the Author
BRAD TOLINSKI was the editor-in-chief of Guitar World, the world's bestselling magazine for musicians, for twenty-five years. He is the author of Light & Shade: Conversations with Jimmy Page. ALAN DI PERNA is a longtime contributor to Guitar World and Guitar Aficionado and has written for Rolling Stone, Creem, Billboard, Guitar Player, and other leading music publications. He is the author of Guitar Masters: Intimate Portraits.
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Product details
Hardcover: 400 pages
Publisher: Doubleday (October 25, 2016)
Language: English
ISBN-10: 9780385540995
ISBN-13: 978-0385540995
ASIN: 038554099X
Product Dimensions:
6.5 x 1.3 x 9.4 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.6 out of 5 stars
91 customer reviews
Amazon Best Sellers Rank:
#115,486 in Books (See Top 100 in Books)
"Play It Loud: An Epic History of the Style, Sound, & Revolution of the Electric Guitar" is one of the best – and best-written – books on music’s evolution over the last eighty years. Whether or not you play a guitar or even like guitars, all you have to do is like music or good writing to appreciate this book.It traces music’s growth – particularly blues, jazz, country western, and, of course, rock – through the development of the electric guitar and some of its accessories like amps, pickups, etc.Guitar innovators Leo Fender, Adolph Rickenbacker, Ted McCarty (Gibson), Fred Gretsch, Paul Reed Smith and others are brought to life, becoming more than just names affixed to a guitar’s head. And the place in music history of Kay, Harmony, Valco, and Teisco, makers of often overlooked and underappreciated less expensive instruments (so-called ‘catalog’ or ‘junk’ guitars), is solidly…and finally…made.Perhaps most important, the personalities who made the electric guitar indispensable to music...why they played the ‘ax’ they did, their styles, what type of music they played, how long they stuck with a particular brand, whom they played with, when and where they debuted their guitars…unfold in interesting vignettes and anecdotes.All of this is put in perspective by providing the cultural milieu during which these musicians and developments took place."Play It Loud" also dispels some of the myths swirling about the electric guitar; for instance, that Les Paul was its inventor. Actually, had it not been for George Beauchamp in the 1920s and 30s, the electric guitar might never have made it to music’s mainstream.According to authors Brad Tolinski and Alan Di Perna: “He (Beauchamp) not only invented the first fully functional guitar pickup, he also put it to work in his pioneering design for the world’s first successful, commercially produced electric guitar.†Development of the solid-body electric guitar was Les Paul’s forte and claim to fame.Tolinski and Di Perna, know their stuff. They did their research and then with their writing skill and talent turned that work into what is generally reserved for the mystery/adventure/spy genres…a page-turner.Included in the book is a chronology of the electric guitar, its makers and musicians. Plus, there’s a foreword by guitar virtuoso, Carlos Santana."Play It Loud" is a great pickup you won’t fret about…or regret.
If you grew up in the '50's and 60's, this volume will be like mother's milk to you. The history of the electric guitar is, in fact, the history of rock and roll and R&B, they are so closely intertwined. If you have the slightest knowledge of types and prices of guitars, you'll appreciate what it took Leo Fender, Gibson, Rickenbacker, Beauchamp to take that creative step that has changed the world.Discover the world of amps, tubes, distortion, cannibalizing one guitar, or several to get just what is desired.If you're the least bit wonky about collecting and playing, I urge you to get this book.I got it on Kindle, but wanted that hardcopy to savor the pictures with likeminded friends, so I got it also.Reads easy with a nice, informative talky style that won't go over anyone's head, and the author obviously knows his stuff.
I'm about 2/3 of the way through and I love it. It answers so many questions I had about the history of rock (generally speaking, without going into the various genres) and of the guitars that made history. If you love music the way I do this book is great and for you.
As interesting and entertaining (and factual) a history of electrics as I've found in 30 years in the industry. Tolinski knows his stuff, and knows how to write a story that never bogs down with minutiae, but keeps the reader engaged. Highly recommended.
Guitar player? Know someone who is? They should read this book. It's not just a book about guitars. It is the entire history of the electric guitar illustrated with great stories. From the first use of an electric guitar to today, Play It Loud reads much more like a novel than a history book. Recommended!
As a long-time reader of Alan di Perna articles and books, I was truly thrilled to get into this one. Authors Alan di Perna and Brad Tolinski did such a wonderful job telling the story of the electric guitar. I really loved the story about the Beatles escaping through a tunnel under Central Park! It was like something out of “A Hard Days Night.†I learned so much more than I thought I would and enjoyed every step of the amazing journey.
This was a great book that not only detailed the history of the development of the modern electric guitar but also the many stories that went along with getting to today. It was really well researched. I am a relatively new guitar player so I was unaware of a lot of this so very educational but even if you have been playing for years you will find the stories behind the stories to be fascinating.
I got this at the end of summer, and I ran out of summer before I could finish, but I really enjoyed what I read. I love learning about the history of guitar, and this book does a superb job covering the advent of the electric guitar. I learned so much from the portions I read, but I also really enjoyed the reading: it is easy and immersive. I would recommend this book to anyone regardless of if they are a guitarist or just a music lover.
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Juli 13, 2014
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