Februari 20, 2018
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Ebook Download The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation, by Frans Johansson
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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation, by Frans Johansson
Ebook Download The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation, by Frans Johansson
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Review
“Mashing up concepts like this in seemingly random ways encourages our brains to think non-linearly, and often results in surprisingly original ideas.” (NOW Magazine 2007-10-10)
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About the Author
Frans Johansson knows about intersections. He was raised in Sweden by his African-American/Cherokee mother and Swedish father. After majoring in environmental science at Brown University he went on to attend Harvard Business School. He was a founder and former CEO of Inka.net, a Boston-based enterprise software company, and VP of Business Development of Dola Health Systems, a health care company in Baltimore and Sweden.
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Product details
Paperback: 207 pages
Publisher: Harvard Business School Press (October 1, 2006)
Language: English
ISBN-10: 9781422102824
ISBN-13: 978-1422102824
ASIN: 1422102823
Product Dimensions:
5.2 x 0.8 x 8 inches
Shipping Weight: 6.4 ounces (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
112 customer reviews
Amazon Best Sellers Rank:
#642,659 in Books (See Top 100 in Books)
“The book provides a lively, almost breezy, introduction to creativity, innovation, and the interplay of ideas, disciplines and practices. It’s hard to imagine that people could read it without finding themselves sparking new ideas and, perhaps even more important, coming up with easily applicable methods for generating such ideas on an ongoing basis.†“The Medici were the most powerful family in Tuscany during the 15th century. Thanks to the Medici family’s broad sponsorship, artists, scientists, bankers, poets, and architects found each other and exchanged ideas. These ideas defined an intersection, the place where unrelated disciplines meet to create innovation.†– Graduate student comments. The Medici Effect was used as a required text in the graduate Design Management program at the Shintaro Akatsu School of Design at the University of Bridgeport
This is an excellent and well-researched book on creativity and innovation, and how they can be fostered in individuals and organizations by facilitating "intersection" of diverse disciplines, cultures, life experiences, worldviews, etc. The intersection concept is similar to concepts such as fusion, multidisciplinarity, interdisciplinarity, cross-fertilization, liberal arts education, integrative approaches (eg, in medicine), etc.The book is well organized and well written, with a diverse range of fascinating examples to illustrate the concepts, and therefore the book is easy and enjoyable to read.To be sure, the book and the concept have some limitations, as other reviewers have pointed out. In particular, (a) Johansson has not provided every "how to" detail related to implementing the concepts, (b) intersection won't always work, especially if subtleties in its implementation are missed, and indeed (c) there are some circumstances where constraints make creativity and innovation essentially impossible and sometimes even undesirable, with standard solutions being more appropriate instead.But this is a book which should be judged by what it offers, not by what it lacks, and it certainly offers a lot of valuable insights on a fundamentally important topic.Highly recommended for people seeking to be creative and innovative, for parents thinking about their children's education and careers, and for those with a general interest in education and personal development. This book has certainly inspired me to try harder to seek intersectional ways to make use of my own diverse background and interests.
this is a quick read on where real innovation comes from. johansson contends that there are two kinds of creativity and innovation. one is linear, staying within one field of study, one body of knowledge. most companies (and people) who are trying to innovate, attempt this directional innovation. like, an engineer who tries to think up a new way of building a bridge by surveying bridges already built and thinking of a refinement or change.johansson contends that this kind of innovation is rare, and never substantial when it happens. we're too locked into our modes of thinking, and we put up barriers to potentially innovative influences from outside the field (because they're seen as a threat or a distraction).the second kind of innovation is intersectional. it's the stuff that comes from the intersection of two different fields of study or bodies of knowledge. this is where - the author contends - all deep and significant innovation occurs. johansson gives dozens of helpful illustrations -- like, how a knowledge of the feeding patterns of african ants helped inform truck drivers trying to find the quickest route through the swiss alps at any given time.anyone interested in being innovative should read this book. it's a great book for a team read and discussion.
My new boss recommended this work to me and I now recommend it to you. If you want to learn about a new way to make exciting discoveries, this book is for you. If you, on the other hand, are a staunch defender of the status quo, it is not. Take the leap - it will be worth it.
A quick but powerful read. The premise is that true innovation requires the intersection of diverse disciplines. Some great examples of this.
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